Research & Intelligence for the Grain Foods Industry
Industry progress depends on credible data and forward-looking insights. Below you’ll find Grain Foods Foundation annual reports and consumer insights research findings that inform conversations across the grain foods community.
Explore data on grain consumption patterns, consumer perception, dietary guidance and emerging nutrition trends. These resources provide context and clarity around how grain foods fit within evolving discussions about health, diet quality and public policy.
Whether you’re tracking category developments, staying current on research or looking for credible data to support communications efforts, this collection keeps you informed and aligned with the latest science and industry insights.
GFF Annual Reports
Explore Recent GFF Consumer Research
GFF Members can access the full research on the Member Portal.
Nielsen Consumer Research Study (2025)
In a nationwide study of 5,000 U.S. consumers, GFF, in partnership with NielsenIQ, reveals the forces shaping how Americans eat grain foods today. From satiety and nutrition to comfort and versatility, the findings show both enduring strengths and emerging opportunities for the industry.
From Oven to Shelf: Unwrapping Packaged Bread Insights (2024)
GFF partnered with Numerator to research packaged bread shopping trends, motivations and usage across the entire category. Below are insights that can inform how to engage more consumers and grow the category.
Resources
The following ready-to-use assets can be utilized across your communications strategy including on your social media accounts, website and in newsletters.
Grain Foods Make the Moment Consumer Campaign Assets
Grain Foods Make the Moment Videos
