Grain Foods Foundation Names Wild Hive as Marketing Communications Agency

Wild Hive to partner as AOR on GFF’s integrated marketing, public relations and social media initiatives

Washington – June 5, 2024 — Grain Foods Foundation (GFF), a leading food advocacy organization promoting grain-based foods and nutrition through science and education, has named Wild Hive its integrated communications and social media agency of record.

Wild Hive is committed to helping wellness-minded food organizations and brands build a vibrant future for stakeholders throughout the food chain—from consumers and agriculture producers to foodservice operators and food manufacturers. Founded in 2012, the dietitian-led agency is well positioned to advance GFF’s mission in educating nutrition professionals and consumers on the benefits that grain foods play in maintaining a healthy lifestyle.

“Grain Foods Foundation is excited to partner with Wild Hive to bring forward our vision of positively promoting and protecting the grain foods category,” said Grain Foods Foundation Executive Director Erin Ball. “Their experience creating meaningful connections with consumers and nutrition professionals made Wild Hive a natural choice, as they share our values and approach for evidence-based marketing.  We look forward to elevating GFF’s research, experts, and communications strategic pillars together.”

As of May 1, Wild Hive has begun their instrumental work in guiding the strategic and creative direction for the new GFF marketing campaigns, beginning this fall.

“We are thrilled to support Grain Foods Foundation’s vital role in ensuring the benefits of grains are understood and deeply appreciated by industry leaders, nutrition professionals and consumers,” said Allison Beadle, MS, RDN, founder and CEO of Wild Hive. “We had a chance to meet the GFF Scientific Advisory Board to learn more about the research coming down the pipeline, and we look forward to building a program that supports their work and shares how all grains can support a healthy lifestyle.”

For more information about the Foundation, research findings and grain foods’ role in a healthful diet, visit