About GFF
Grain Foods Foundation (GFF) provides thought leadership and scientific expertise to the grain foods industry, health professionals and consumers, advocating for the benefits of grain foods. Using evidence-based science, GFF highlights the important role of both whole and refined grains in supporting a healthy, enjoyable and balanced diet. Our resources are designed to be used and shared, helping our members communicate credible nutrition information to their audiences.
In partnership with its sister organization, Grain Foods Research Institute (GFRI), GFF delivers nutrition education programs grounded in science. Collaboration with its Scientific Advisory Board, a multidisciplinary group of nationally recognized nutrition and healthcare experts, ensures all initiatives reflect credible, peer-reviewed evidence. This expertise supports members and serves as a trusted resource for consumers, media and stakeholders seeking clarity on grains in a balanced diet.
GFF shares research-based insights and practical tools through conferences, webinars, social media and digital resources. The focus remains consistent: providing fact-based guidance that empowers the grain foods industry and clarifies conversations about grains and nutrition.
Directed by a board of trustees, GFF’s funding is provided through voluntary donations from companies and organizations across the grain foods supply chain.
Mission
GFF exists to advance the grain foods category by educating industry stakeholders, health influencers and consumers about the benefits of grain-based foods.
Vision
GFF is recognized nationally in the spheres of industry, science and public nutrition policy as the leader in promoting and protecting the grain foods category and in positively impacting influencer and consumer perceptions of grain-based foods.
Strategic Pillars
Research
Establish GFF as the thought leader and science driver in the grain-based foods category by facilitating, funding, translating and magnifying both peer-reviewed nutrition science and consumer insights research.
Experts
Engage a broad range of experts to support GFF’s mission. Maximize engagement with the Scientific Advisory Board as GFF’s strong, in-house resource for the advancement of grain foods nutrition science.
Communications
Deploy resources for members, GFF’s first target audience. After members, deploy resources for health influencers including media, practitioners/clinicians and policymakers, with the goal of reaching their respective audiences (consumers).
Revenue
Increase revenue to support programming and operations growth to enable GFF’s mission.
Operations
Maintain excellence in financial, operational and governance practices.
