The Grain Foods Foundation partnered with Numerator to research packaged bread shopping trends, motivations, and usage across the entire category. Below are the results—some great insights that can inform how to engage more consumers and grow the category.
From Oven to Shelf: Unwrapping Packaged Bread Insights
All the key research takeaways + embedded consumer videos.
From Oven to Shelf: Unwrapping Packaged Bread Insights
All the key research takeaways (presentation only).
State of the Nation
Numerators Verified Purchase Panel gets candid about purchasing packaged bread (video).
Changes in Packaged Bread
Voice of the consumer—hear firsthand what’s impacting consumers’ bread purchases (video).