In a new nationwide study of 5,000 U.S. consumers, Grain Foods Foundation (GFF), in partnership with NielsenIQ, reveals the forces shaping how Americans eat grain foods today.

From satiety and nutrition to comfort and versatility, the findings show both enduring strengths and emerging opportunities for the industry. This latest research extends GFF’s commitment to advancing the grain foods category through science-based insights and equipping investors with resources that strengthen industry impact.

What are the six consumer needs diving how consumer see grain foods? Download our Research Report for the details.